Chula Beauty: where cultura meets performance

Chula Beauty is a Mexican-inspired indie makeup brand creating long-lasting, high-performance products for real life: heat, humidity, sweat, long days, and everything in between. Founded by a first-generation Mexican-American makeup lover, Chula Beauty was born from the desire to see our cultura represented in cosmetics through intentional storytelling, bold color, and makeup that actually lasts.

Every formula is thoughtfully developed with expert lab partners, tested in real everyday conditions, and designed to be life-proof. Expect smudge-resistant eyeliners, long-wear pigment, and multitasking sticks that stay put from morning to night. Each product features nostalgic shade names, bilingual packaging, and design details inspired by Mexican beauty, warm tones, and the vibrant feel of our roots.

As a small independent brand, we focus on quality, creativity, and community rather than mass production. When you shop Chula Beauty, you support a Latino-owned business committed to creating culturally rooted makeup that performs. Your support allows us to keep developing new formulas, refining our craft, and bringing more representation to the beauty industry.

Chula Beauty is for anyone who loves self-expression, bold color, and makeup that thrives in real life. Whether you’re getting ready for work, a night out, or a jaripeo, our products are designed to make you feel confident, creative, and seen.

Welcome to Chula Beauty: where cultura meets performance.